Springpad.com was redesigned with the priority of increasing user registration. With a focus on a clear and easy path to sign up, users progress down the page through moving elements designed to simplify the Springpad story in an engrossing way.
The Springpad app debuted as a powerful web-based organizer and has evolved over the years into a user-friendly life organizer with an increasingly wide range of users on multiple formats. Without sacrificing the product’s power and flexibility, I've worked with the Springpad team to simplify the interface to make the product easy to understand.
Jack Daniel’s needed to update their site to better highlight all of their rich history, a wealth of video content, various product lines, information about factory tours, recipes, promotions, contests and more, all while making it easy to manage and update the content across different markets around the world.
Optimizing the site for mobile users was a top priority. I worked to help develop a timeline as the main navigation concept and to create a visual design that did the brand justice while juggling the wide variety of challenges.
Since launch there’s been a 160% increase in mobile traffic, 36% increase in repeat visits, and the site serves over 28k videos a month.
The Museum of Fine Arts in Boston added an exciting gallery to highlight their one-of-a-kind collection of coins. Observing coins in a gallery can be problematic, as viewers are limited by proximity and perspective. For a richer museum experience, we developed an iPad app to help see both sides of the coin and deliver more information while serving as an interactive promotional tool for the museum.
Swirl is a mobile marketing tool that helps users purchase items in a retail setting that they have saved online. After the initial launch, I refreshed the UI and helped to workout the integration of deeper features like powerful search and an in-store mode. In-store mode transforms the app to a highly visual interface with natural interactions, making it easier for users to interact with the product while walking through a store.
MFA: American Wing
The Museum of Fine Arts in Boston built a beautiful new wing to feature their collection of American Art. I was charged with solving several problems including: information display for their first large special exhibition, creating visual links between wall panels in all the galleries and the art, creating various kiosks to help visitors understand the role of curation and conservation, and designing a map wall to convey the changing nature of the Americas.
Over the course of a year I worked with my business partner and a small team of contractors to concept, design, manage and execute on a variety of projects in several mediums.
An independent study showed the kiosks drastically improved visitors understanding of curation and conservation.